The Nintendo Slashes the 3DS Price From $249 to $169 on August 12th and More

By: Edward Jackson (Senior Editor)

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Well as most of you know the Nintendo 3DS  has had less than spectacular sales figures and Nintendo is looking to breath some life back into those numbers. Today Nintendo has announced in a press release that the price of the Nintendo 3DS will be dropping in the US from $249 down to $169. Discounted prices will also be hitting stores internationally. Don’t fret if your one of the 800,000 plus current owners, Nintendo is offering you 20 free games, which breakdown like this, 10 free virtual console games on September 1st, and 10 more special Game Boy Advance virtual console games at a later date. They have also announced a few new 3D formatted games as well. Nintendo is looking to make a sales push and sell 16 million 3DS’ before the end of the financial year.

Ever since the release of the Sony Portable back in 2005, Nintendo has been slowly losing it’s dominance as the leader in mobile gaming. With Sony’s recent announce of their upcoming , Nintendo really needed to make a move to boost sales before the hit store shelves this fall. Now with the booming smartphone market, the iPhone and Android powered smartphones are becoming the top mobile gaming platforms. Nintendo has a lot of work ahead of them, but that only means good things for the consumers.



Check out the official press release from Nintendo below.

July 28, 2011 03:30 AM Eastern Daylight Time
Nintendo 3DS Price Drops to $169.99, as Great Value and New 3D Games Come Together
Star Fox 64 3D, Super Mario 3D Land, Mario Kart 7 and Kid Icarus: Uprising Prep Nintendo 3DS for a Strong Holiday SeasonREDMOND, Wash.–(BUSINESS WIRE)–Nintendo of America today announced plans to drop the suggested retail price of its portable Nintendo 3DS™ system to $169.99 in the United States, as new games based on some of the world’s most beloved video game franchises head to the system. The new price, down from the suggested launch price of $249.99 and effective Aug. 12, makes an outstanding value even better and sets up a strong holiday season for the system.”For anyone who was on the fence about buying a Nintendo 3DS, this is a huge motivation to buy now”"For anyone who was on the fence about buying a Nintendo 3DS, this is a huge motivation to buy now,” said Nintendo of America President Reggie Fils-Aime. “We are giving shoppers every incentive to pick up a Nintendo 3DS, from an amazing new price to a rapid-fire succession of great games.”Nintendo 3DS has the strongest software lineup of any video game system this holiday season and the new price now opens up the glasses-free 3D experience to many more consumers. Building on the popularity of The Legend of Zelda™: Ocarina of Time™ 3D, which launched June 19, the upcoming game calendar is a Who’s Who of iconic video game franchises. Star Fox 64™ 3D arrives on Sept. 9, followed by Super Mario™ 3D Land in November, Mario Kart™ 7 in December and Kid Icarus™: Uprising during the holiday season.In addition to great games, Nintendo 3DS has a host of attractive features* that make it the must-have video game system this season:The new Nintendo Video™ service automatically delivers short 3D videos from the worlds of music, comedy, animation and Hollywood.
A free application allows Netflix members with unlimited streaming plans to instantly watch TV episodes and movies streaming from Netflix.
The Nintendo eShop is a digital store for Nintendo 3DS owners that provides access to a wide variety of downloadable content, such as original 3D software, classic games that have been re-mastered in 3D called 3D Classics, Game Boy™ and Game Boy Color “Virtual Console” games in their original 2D glory, and more than 350 Nintendo DSiWare™ games. Visitors can also view video game trailers, screen shots and product information for games, including those available at retail locations.Since Nintendo 3DS launched in the United States on March 27, more than 830,000 people in the U.S. alone have purchased one to enjoy 3D visuals without the need for special glasses. These Nintendo 3DS owners represent some of Nintendo’s most loyal customers, and Nintendo is rewarding them for getting in on the action early with 20 free downloadable games from the Nintendo eShop.These free games are available to anyone who owns a Nintendo 3DS system and uses a wireless broadband Internet signal to connect to the Nintendo eShop at least once before 11:59 p.m. Eastern time on Aug. 11. These users will automatically be registered in the Nintendo 3DS Ambassador program. The program contains two elements:

Starting Sept. 1, Nintendo 3DS Ambassadors will be able to download 10 NES™ Virtual Console™ games at no charge and before they are available in the Nintendo eShop to the general public. These games, including Super Mario Bros.™, Donkey Kong Jr.™, Balloon Fight™, Ice Climber™ and The Legend of Zelda™, are slated to become paid downloadable games, but Ambassadors get them early for free. Once the paid versions of the games are posted to the Nintendo eShop later in the year, the updated versions will be available to Ambassadors for download at no cost.
By the end of 2011, Nintendo will provide Ambassadors with 10 Game Boy Advance Virtual Console games. These include games like Yoshi’s Island™: Super Mario™ Advance 3, Mario Kart™: Super Circuit, Metroid™ Fusion, WarioWare™, Inc.: Mega Microgame$ and Mario vs. Donkey Kong™. These games will be available exclusively to Ambassadors, and Nintendo currently has no plans to make these 10 games available to the general public on the Nintendo 3DS in the future.

More details about this program will be announced in the future.

Remember that Nintendo 3DS features parental controls that let adults manage the content their children can access. For more information about this and other features, visit

*Some features require a broadband Internet connection.


(Via Engadget/Nintendo)

has written 87 posts on My Reality Tech

Ed Jackson has worked the entertainment industry for over fifteen years. Having hands on experience in the world of music production as a sound and lighting technician, and continues to be a presence in the recording industry.

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  • Eric Lichtig

    Wow, I’m actually temped to get one now. I haven’t had a Nintendo handheld since the Gameboy Advanced. I still don’t the 3DS is going to be any competition for the Sony Vita. We’ll have to see how the holiday sales are.  

  • Song

    Wow, I know some people that are gonna be rather upset… :/ I guess if the product aint being sold by apple, never buy anything at release – not matter how hyped…

  • Mike Cornish

    Now I’m glad I couldn’t afford to get a 3DS before. I mean, I still can’t afford it, but it’s more within my grasp now. I’ll be playing Ocarina of Time in no time!

  • Anonymous

    This is the first handheld game that I really think looks neat. I like nintendo, it was one of the first consoles to come out and I like the brand.
    So it looks like if anyone wants the free games they just have to buy the system and then go to their store before the 11th?
    Wondering if there is a coupon out there!