EA Acquires Chillingo

By: Edward Jackson (Senior Editor)

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Electronic Arts Inc. today announced it has acquired Chillingo Ltd., a leading independent games publisher. With the acquisition of Chillingo, EA Mobile has increased market leadership on the Apple platform and strengthened its position as the world’s leading wireless entertainment publisher. The acquisition combines Chillingo’s expertise in cultivating the ideas of independent developers with EA’s global reach in mobile publishing. Chillingo is widely recognized for publishing highly original and successful games from the developer community. EA is committed to preserving Chillingo’s independence enabling them to manage and cultivate their great network of relationships to deliver the optimal gaming experience for consumers.

Chillingo publishes innovative games and software for various platforms. Other hit iPhone, iPod touch and iPad titles include Cut the Rope, Angry Birds, Helsing’s Fire, Predators, Ice Age: Dawn of the Dinosaurs, Minigore, iDracula, and Modern Conflict. For more information about Chillingo please visit [chillingo.com].

EA Mobile is the leading wireless entertainment publisher with award-winning game franchises such as Tetris, Bejeweled, The Sims, and Need For Speed. The EA Mobile portfolio also includes casual games based on the company’s partnership with Hasbro, Inc. including MONOPOLY, YAHTZEE and SCRABBLE (in the U.S. and Canada) as well as sports blockbusters from the EA SPORTS brand, including Madden NFL Football, FIFA Soccer and NASCAR. EA Mobile develops games for multiple mobile platforms including mobile phones, smartphones, the iPhone, iPad and iPod touch. For more information about EA Mobile, please visit [www.eamobile.com].

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